It takes an employee, deciding that the loss of high-value customers is important, to run a query of all their data and find him, and then turn that into a business advantage. Without the right questions, there really is no such thing as big data – and today, it’s the upstarts that are asking all the good questions.
There’s no such thing as big data – O’Reilly Radar
Les opportunités sont parfois dans les détails.
